Oblong @ Serangoon Garden

Oblong, the hidden little ice cream shop at Serangoon Garden

Address (Google Map): 10 Maju Avenue

Opening hours: Sun to Thu: 12.00 pm – 12.00 am Fri & Sat: 12.00 pm- 2.00 am (as per FB page)


Oblong, is a cafe that mainly serves ice cream, waffle and pastries that is situated at the Serangoon Garden region. I actually like Serangoon Garden a lot because it’s a very laid back neighbourhood and we don’t see people rushing from places to places.

Menu written on the glass wall behind the counter. Click to enlarge

Oblong Cafe’s minimalist industrial design gives the cafe a bright and spacious outlook which all attention will be brought to their pastry counter and the scribbled menu of the glass board.

The owner also casually place some random items like the ukulele, magazines and a basketball hoop at various corners. Customers can play or read them at our own comfort and it seems to be inviting us to “make ourselves at home”.

Red Velvet Waffle with Ice Cream Combo ($10.00)

I was quite surprised when I saw that they are offering a waffle, a scoop of ice cream and a cup of gourmet coffee at $10.00. At most places, a waffle already cost more than that and a cup of Caffe Latte already cost about $4.50 to $5.00.

The portion of the waffle is smaller (but not by a lot) but it’s good enough for an after-meal dessert. The waffles is crispy and not too dry. The red velvet waffle actually doesn’t taste very different from an ordinary waffle just that there is a hint of chocolate flavour and red food coloring. The difference is actually the cream cheese that comes with it that completes a red velvet waffle.

I enjoyed Oblong’s cream cheese very much. The cheese salty taste doesn’t overpower the cream’s sweetness and i love it for it’s moist and creamy texture. I don’t even need the ice-cream and i can finish just the waffle with cream cheese.

As for the ice cream, I’m not sure is it just me or what. I thought there is a taste that don’t normally exist in handmade ice-cream. I can’t really tell what it is but it taste something like ermm… soy milk? Apparently when i posted a photo of Oblong waffle on instagram, unlike me, most people seem to comment that they enjoy their ice-cream very much.

Buttermilk Waffle with Ice Cream Combo ($10 with drink)

Unconvinced, i ordered a Buttermilk Waffle just to have another shot on their ice-cream and this time i ordered a hazelnut flavour, and there is the same exact taste in a different flavour. Am i the only one? Let me know if you feel likewise.

Considering that the regular waffle cost exactly the same as the Red Velvet Waffle, i will go for the red velvet any time. It’s not that the waffle is bad, but the red velvet is better.


Enjoying a cup of coffee and waffle ice cream at Oblong on a weekend late morning is very much enjoyable because of the lack of crowd. This place is actually quite crowded at night after 8.00pm.

Oblong also offers dessert combo for their lava cake and brownie at a price of $10.00 with a drink. I should applaud their effort for maintaining an affordable price for their reasonable quality desserts and hope they maintain it this way. Overall, i recommend their red velvet waffle with ice-cream over their normal waffle.

The only drawback is for the lack of ventilation in the cafe while they are toasting their waffle and that makes your clothes smell after staying in the air-con cafe for an extended period of time.

I had also wrote about another cafe that sells Red Velvet Waffle to make a comparison. You may read more about it here.

Red Velvet Waffle from Stateland Cafe


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